About Us

Discover A Smile By Design, a sanctuary of exceptional dental care crafted exclusively with your needs in mind. Whether you aspire to enhance your smile or find relief from discomfort, we use advanced technology and modern techniques, aiming for predictable and successful outcomes. We take pride in bringing smiles back. Let us help you smile with confidence.

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Meet The Doctor

Dr. James C. Vogler, DDS, FAGD

Dentist & Owner

Dr. James C. Vogler is more than a dentist – he’s a passionate artist and scientist dedicated to helping his patients achieve healthy, confident smiles. With over 1,500 hours of continuing education, the honor of being a Fellow of the Academy of General Dentistry, and a member of the Seattle study club, Dr. Vogler is committed to staying at the forefront of dental advancements. He combines extensive knowledge with a personal touch to provide his patients with exceptional dental care and loves seeing the joy on a patient’s face- a feeling he will never get tired of.

Dr. Vogler’s journey into dentistry stemmed from his love for blending art and science. He graduated from SUNY Buffalo Dental School in 1990 and continued his training with a general residency at Millard Fillmore Hospital in Buffalo, NY. Dr. Vogler then completed a two-year geriatric dental fellowship in a combined program through the University of Connecticut and SUNY Buffalo. After completing his formal education, he worked in a hospital practice in Rochester and then became the Director of what is now Sister Renee Dental Center in Hornell, NY.

Dr. Vogler bought his practice in 2001, and together with his team, they excel at addressing fears and concerns around dental visits, offering compassionate care tailored to each individual. He believes dentistry allows him to improve his patient’s health and happiness in meaningful, lasting ways. Dr. Vogler values his patients’ trust in him, especially as he sees new generations of families seeking his care. This legacy of trust fuels his dedication to making every patient feel like family.

Outside of dentistry, Dr. Vogler enjoys staying active with pickleball, tennis, hiking, skiing, and exercise. He’s been married for almost four decades to his wife, Jody, and together they’ve raised three remarkable sons. One is pursuing a career as a periodontist, while the other two are thriving in research in Boston.

Awards, Accolades, and Advanced Education

Fellow, Academy of General Dentistry
Over 1,500 hours of continuing education
Member, Seattle Study Club

Meet The Team

Tammy

Financial Advisor

Tammy has been an integral part of the practice since 1997, playing a key role in helping patients achieve their dental goals. As the Financial Advisor, she works closely with patients to create financial plans that make achieving a healthy, beautiful smile more attainable. With over 25 years of experience, Tammy’s genuine care for others and dedication to her work have made her an invaluable team member.

When she is not working, Tammy enjoys gardening, and arts and crafts. She also loves taking on home improvement projects with her husband, Joe, whom she has been married to for over three decades. Tammy treasures her time with her two sons, Dylan and Lucas. Family is at the heart of her life and hers always makes her smile.

Kellie

Office Manager

Kellie has been part of the A Smile by Design team since 2004, bringing warmth, efficiency, and compassion to her role as Office Manager. With a wealth of experience, backed by years of training and certifications, she ensures patients feel welcome and comfortable from the moment they walk through the door. Kellie loves coming to work every day, as her team at A Smile by Design has created a one-of-a-kind, family-like atmosphere where everyone works together to change the world, one smile at a time.

Outside of work, she enjoys motorcycle rides with her husband, reading, and spending time outdoors. Married for over 30 years, Kellie is proud of her two children, who both served in the United States Air Force before returning to civilian life. She finds great joy in her work and values the unique bond shared by the team and their patients.

Heather

Dental Hygienist

Heather grew up in Cohocton, NY, and pursued her passion for oral health at Monroe Community College, where she graduated with a degree in Dental Hygiene in 2007. With almost two decades of experience, she has been a valued part of the A Smile by Design team since 2021. Heather’s favorite part of her job is meeting, interacting, and building meaningful relationships with her patients.

Outside of work, she enjoys camping adventures with her family. Heather has been happily married to her husband, Rob, since 2006, and together they have three wonderful children. She cherishes quality time with her family, sharing laughs with her office team, and sunny days, all of which bring a smile to her face.

Christine

Dental Hygienist

Originally from Honeoye, Christine has been part of the practice since earning her degree in Dental Hygiene from Monroe Community College in 2007. As a dental hygienist, she enjoys building lasting relationships with patients and contributing to a fun, supportive team environment. Christine takes pride in working with what she calls “the best team” and loves the camaraderie she shares with both her colleagues and patients.

When she’s not working, Christine enjoys reading, mentoring, cooking, baking, and participating in church ministries. She’s been married to her husband, Brian, for three decades and is a proud mother of four married children and grandmother to delightful grandkids. Christine finds joy in inside jokes with her team, seeing patients take care of their teeth, and laughing with those she serves.

Heather

Dental Assistant

Heather has been part of the A Smile by Design team since 2013, bringing her expertise and warm approach to every patient interaction. Growing up in Dansville, NY, she graduated from Dansville High School in 1993 and later earned her Registered Dental Assistant certification from Monroe Community College. Heather’s favorite part of her job is helping patients feel comfortable and walking them through every step of their appointment with care and understanding.

In her free time, Heather enjoys reading, gardening, cooking, baking, and taking long walks. Married since 2009, she has two grown step-children and a furry family that includes a dog named Rosie and two cats, Benji and Tootsie. Heather finds happiness in sunshine, laughter, and spending time with her family and friends, all of which bring a bright smile to her face.

Giving Back

Our practice feels privileged to care for our friends and neighbors in Dansville, and not just inside of the office! We’re proud to work with local organizations as board members, sponsors, coaches, and volunteers. Below are a few examples of the groups we’ve had the opportunity to contribute to:

Dansville Rotary, Dansville Lions, FC Dansville Soccer, Dansville Junior Mustangs, Tri-County Family Medicine, Dansville Central School, Superintendent Search Committee, Dansville All Sports Boosters, Wayland Football Club, Dansville Girls Travel Soccer, Livonia Soccer Club, Carter’s Crew, Hospice, Dansville Police Association, Dansville Women’s Civic Club, Dansville Teachers Association, Nicholas Noyes Memorial Hospital, Dansville Little League, Kids Quarter Mile Run, Relay for Life, Cystic Fibrosis Foundation, Roswell Park Memorial Hospital, American Cancer Society, Operation Christmas Child, Samaritan’s Purse, Grace Baptist Church, Sully & the Ladies in Pink, Suzanne’s Comfort Care Home inc., Hornell Area Humane Society, Cancer Comfort Bag Project Inc., Life Song for Orphans

Additionally, we celebrate National Children’s Dental Health Month with Dansville students from preschool to sixth grade by giving them water bottles filled with dental hygiene supplies.